Business Model
The logic by which your business creates, delivers, and captures value.
It defines who you sell to, what you promise, how you charge, what it costs to deliver, and whether you actually keep a margin at the end of the month. It's the frame everything else hangs from.
What it covers
Your value proposition and segments, how you make money on each sale (unit economics), margins and recurrence, and the single metric that tells you whether the business works.
Why it matters
If you can't explain your model in 30 seconds, the business has no clear direction. Plenty of owners bill well without knowing why — that's commercial activity, not a business with direction.
For your business
- 01Who you sell to and what makes you different
- 02How you make money on each sale and what it costs
- 03Margins, recurrence, and unit economics
- 04The single metric that watches the business daily
Shall we put it in order?
30 minutes to look at it alongside the rest and tell you where to start. No runaround.