All prices are + VAT (21%), in US dollars. Invoicing and payment are in Argentine pesos, at the Banco Nación official (sell) exchange rate on the invoice date.
Human Campaign Production
Yair shows up and directs your whole campaign: a real shoot, with a crew.
Real examples
One product. All the content.
This is the bar: the finish level you get when Yair shows up, directs and it is actually shot. The whole campaign, with a crew on set.
From a single T-shirt: 22 photos · 11 videos · 3D · voiceover · copy
The direction
A person directs the campaign.
You are not buying a coordination fee here: Yair shows up, directs your whole campaign and it actually gets shot, with a crew on set. He turns the concept into a production plan, builds the shotlist, decides shot by shot what gets captured for real and what gets generated with AI, and hands you the finished campaign per channel. The shoot is included; third-party budget —locations, models, styling, catering— is on your brand.
The call the machine does not make.
What decides a campaign’s outcome is judgement: which scene is worth it, which shot has to be real because fidelity is critical, what gets redone before delivery. AI cut the cost of producing; it did not cut the cost of deciding.
What it is
The whole campaign produced with people: Yair shows up, directs, and it gets actually shot. He turns the concept into a production plan, builds the shotlist, decides shot by shot what gets captured on set and what gets generated with AI, and directs the crew. It is the alternative to the AI Campaign when the brand needs people on set — skin, gesture, texture, a garment worn — instead of a self-serve run.
What it includes
What we deliver
- 01Yair directing the whole campaign, on set
- 02A real shoot with a crew and defined roles
- 03Written production plan and shotlist
- 04The real-vs-AI call, shot by shot
- 05Finished campaign per channel, ready to post
Use cases
When to use it
The campaign needs people on set, not a self-serve run
Real skin, gesture and texture: what AI does not hold
A brand campaign where judgement decides the outcome
How we work
3 steps, no surprises.
Diagnosis
30-minute call to understand context, scope, and goals. We tell you if this fits or not — no pitch.
Implementation
Setup and rollout with Yair and the team. 15-minute meetings. Decisions in hours, not weeks.
Ongoing
Maintenance, adjustments, and improvements as the project evolves. Direct access to Yair for strategic decisions.
FAQ
What people usually ask
How is it different from content per product?+
Per-product solves one product. The campaign solves a full brand objective: several pieces, the whole funnel and activations, all coordinated.
Does it include strategy?+
It includes turning the campaign into content. Which campaign is worth running is directed by Fractional cLevel; here we produce it in full.
Can it repeat every month?+
Yes. Many brands use it as their monthly engine. To run it in-house on your own, see the Installed Factory.
Next step
Shall we start?
Send me a message with your case or book a 30-min call. Yair responds in under 24 business hours.
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Content per Product
Paste your product link and get all its content back, ready to post.
Paste your product link and get every piece back: photo and video across the three funnel stages, the white-background catalog main image and the zoomable store shot. All named by channel and size, ready to download from your portal and post.
AI Campaign
From your line's photos, the whole campaign — on every channel.
Upload the white-background photos of your brand or collection products and the Factory generates the full campaign kit —with consistent settings and text editing— ready to publish on every channel.
Installed Factory + AI Campaign
We stand up your own instance with the factory running and your first AI Campaign already produced.
We stand up your own Factory instance, configured with your brand, channels and catalog, and hand you your first AI Campaign already produced. You leave with the machine running and content in hand, not with a manual.